Two years ago, Becki Donatelli and her partner Tom Hockaday opened their Internet political shop, Campaign Solutions, banking on a future that did not yet exist. As chief Web consultants to McCain's presidential campaign,
Hockaday and Donatelli earned a cut out of every e-dollar McCain raised
online.

"Madison Avenue sells soap, while the political media world knows how to sell candidates," said Donatelli. "In this world, we're the new media
consultants."

The Washington Post May 2000